Gina Rodriquez Promotes John Frieda’s Frizz Ease

John Frieda Hair Care is working with actress Gina Rodriguez to promote its frizz-fighting product line, Frizz-Ease.

The new campaign’s hashtag is #FrizzFreeHairGoals. The brand is reaching out to teach women everything they need to know about styling any type of curl, wave or ringlet.

To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month.

In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.